The Brand A-ROSA
A-ROSA is an established operator of river cruises along Europe’s most beautiful rivers – the Danube, Douro, Rhine/Main/Moselle, Rhône/Saône and Seine. The fleet currently counts 15 ships, which combine the amenities of a hotel with the advantages of a cruise thanks to their extensive service and comfortable facilities. On board, guests who have booked Premium All-Inclusive are spoilt with varying buffets, a selection of high-quality drinks and the SPA-ROSA with sauna, massage room and gym. Central berths guarantee short distances to the hearts of Europe’s metropolises, historical gems or famous cultural and natural highlights and unforgettable experiences. One of the highlights is watching this picturesque scenery pass by from the sun deck or balcony. Spacious cabins, a Kids Club, heated outdoor pools and free travel for children up to and including the age of 15 on deck 1 ensure a memorable holiday for the whole family. A-ROSA strives to preserve the cities and natural landscapes visited for future generations. The E-Motion Ship, A-ROSA SENA, has been sailing on the Rhine since June 2022. The flagship of the A-ROSA fleet is powered by a hybrid propulsion system with a battery storage unit.
5
Rivers
15
Ships
>20
Years of experience
~850
Employees
In addition to its headquarters in Rostock (Germany), the company runs an operations office in Chur (Switzerland). A-ROSA employs a total of around 850 people from over 25 countries. CEO Rolf-Dieter Maltzahn has been managing director of A-ROSA Flussschiff GmbH since February 2025. British investment manager Fidera is the group’s main shareholder.
A-ROSA recruits most of the crew, which is employed and insured in Switzerland, by itself. During the winter break, the crew members undergo extensive training and prepare for the next season. The Rostock office also has a long-standing tradition of fostering young talent. New apprentices specialising in tourism are welcomed every August and spend three years learning the ropes in every marketing and sales department. They are actively involved in the tasks of the departments and are responsible for their own small projects. Very often, trainees decide to continue their professional career at A-ROSA after successfully completing their studies. This is one of the reasons why the company has repeatedly been recognised as a TOP training company by the Chamber of Commerce and Industry Rostock.
This is what makes A-ROSA unique
It has always been a goal of A-ROSA to set new trends in the river cruise market. This was achieved back in 2002 with the introduction of the brand as a casual alternative to city breaks with comfortable ships that brought the amenities of a hotel to the river. In 2014, the introduction of family cruises with a Kids Club transformed the brand into a multi-generational cruise line. In 2022, A-ROSA SENA revolutionised the industry, thanks in part to its hybrid propulsion concept with battery storage.
With the Premium All-Inclusive fare, guests can completely let go on their holidays. It includes full board plus catering and a selection of high-quality drinks from the bar menu all day long. Guests on this fare can also choose their preferred cabin (subject to availability) when booking, and can rebook once free of charge up to 30 days before departure. Optional add-on services include the Drinks Package Plus with cocktails and long drinks from renowned brands, transfers and diverse excursions.
With A-ROSA, guests can enjoy a variety of personalised dishes. On most ships, a high-quality buffet is prepared for all meals, as well as a special kids’ buffet on the family cruises and A-ROSA SENA. At dinner on A-ROSA ALVA, ALEA and CLEA, soup and main courses are served a la carte at the table.
13 A-ROSA ships* have an organic or Finnish sauna or sanarium and a cosy relaxation area, and a gym is available on all our ships.
*Not on A-ROSA ALEA and CLEA
With A-ROSA, guests often dock in the centre of the visited cities. Whether on a booked excursion or exploring on their own, the sights can be reached quickly and easily. Individual e-bike hire is also possible (subject to availability) – there are even two youth bikes on A-ROSA SENA*. Whether a family holiday with nature or a romantic city break with wellness, A-ROSA always caters to the individual needs of the guests. Culinary sailings are offered for foodies and festive cruises have a corresponding programme. On selected departures throughout the season, guests can expect a diverse selection of special and event cruises with themes such as: Meditation, Dance or Royal Glamour. There is something for everyone here.
*A-ROSA ALVA, ALEA & CLEA: Hire not possible
Guests can choose the excursions that best suit their preferences from over 650 different options. All excursions are tailored to the respective destination and allow guests to to participate in the cultural life of the region: Local cuisine, concerts, events and more. Those who prefer a more personalised experience can book a private tour guide, a minivan or a car with driver. For unforgettable experiences of a special kind, there are exclusive excursions, such as a culinary tour through Strasbourg or a kayak tour in Viviers.
During select key holidays, A-ROSA’s family cruises offer a Kids Club with a varying entertainment programme on board. On the family excursions, both children and adults can experience a lot without having to plan anything in advance. After an exciting day, favourite meals await at the kids’ buffet and there is room for everyone in the spacious family cabins. And best of all: Children up to and including the age of 15 travel free of charge on deck 1*.
*Children up to and including the age of 15 travel free of charge when accompanied by at least one (two in cat. G) supervising adult(s) on deck 1, from deck 2 a 30% discount applies. Different child discounts apply on A-ROSA ALVA, ALEA, CLEA and A-ROSA SENA.
The operations and sales department are closely linked and most of the fleet’s ships were built in the local shipyard, where they were optimally customised to the company’s requirements. The majority of the crew is recruited directly by A-ROSA and every year talented young people are trained at the Rostock headquarters. The aim is to continuously grow together so as to create a product that everyone can stand behind.
The A-ROSA Premium Fleet
| Ship | Year | Guests |
|---|---|---|
| A-ROSA BELLA | 2002 | 242 |
| A-ROSA DONNA | 2002 | 206 |
| A-ROSA MIA | 2003 | 242 |
| A-ROSA RIVA | 2004 | 242 |
| A-ROSA FLORA | 2014 | 183 |
| Ship | Year | Guests |
|---|---|---|
| A-ROSA AQUA | 2009 | 202 |
| A-ROSA BRAVA | 2011 | 202 |
| A-ROSA SILVA | 2012 | 186 |
| A-ROSA SENA | 2022 | 280 |
| A-ROSA CLEA | 2009* | 140 |
| A-ROSA ALEA | 2009* | 138 |
* A-ROSA ALEA and A-ROSA CLEA joined the fleet in 2024.
| Ship | Year | Guests |
|---|---|---|
| A-ROSA STELLA | 2005 | 174 |
| A-ROSA LUNA | 2005 | 174 |
| Ship | Year | Guests |
|---|---|---|
| A-ROSA VIVA | 2010 | 202 |
| Ship | Year | Guests |
|---|---|---|
| A-ROSA ALVA | 2019 | 126 |
Experience It for Yourself!
Enjoy all amenities on board A-ROSA.
The A-ROSA Story
2000 - 2003

The A-ROSA brand was developed in 2000. In 2002, A-ROSA BELLA and her sister ship, A-ROSA DONNA, embarked on the very first A-ROSA sailings on the Danube. The company was taken over by Deutsche Seereederei in 2003, and Markus Zoepke came on board as shareholder and Chief Operation Officer.
2003-2005

A-ROSA sent two new ships – A-ROSA MIA and A-ROSA RIVA – on the beautiful Danube. The Rhône was introduced as a new cruise region in 2005, on which A-ROSA STELLA and A-ROSA LUNA have been sailing ever since.
2009 - 2012

In 2009, A-ROSA AQUA was the first ship to sail on the Rhine, thus opening up another river. Together with A-ROSA VIVA, A-ROSA BRAVA and the suite ship A-ROSA SILVA, the entire river – from the Rhine Falls to the mouth – is explored in the years that follow. The company was taken over by the financial investor Waterland and A-ROSA celebrated its tenth anniversary in 2012.
2013-2014

Jörg Eichler came on board as CEO in 2013. A-ROSA FLORA, the second suite ship, was put into service in 2014. With the Premium All-Inclusive fare, A-ROSA introduced the popular all-round no-worries fare in 2014. Simultaneously, the family cruises with Kids Club were offered for the first time.
2017 - 2019

A-ROSA VIVA moved to a new river in 2017 and has been taking guests along the Seine from Paris to the Côte d’Albâtre ever since. In February 2018, the British financial investor Duke Street took over the shares in A-ROSA Flussschiff GmbH. A-ROSA ALVA entered service on the Douro in Portugal in 2019.
2022

With the E-Motion Ship, A-ROSA launched Europe’s most innovative river cruise ship. Thanks to its hybrid propulsion system and battery storage, A-ROSA SENA can operate entirely on electric power for a limited period of time.
2024

From the beginning of April 2024, the A-ROSA fleet is joined by two new ships, A-ROSA ALEA and A-ROSA CLEA. The ships underwent extensive refurbishment during the winter break in 2025/2026.
2025

Rolf-Dieter Maltzahn is appointed CEO of A-ROSA Flussschiff GmbH in February 2025. The A-ROSA product becomes even more flexible in the 2025 season with the introduction of the Premium Plus drinks package and other add-on services. British investment manager Fidera becomes new majority shareholder.
The A-ROSA APP
The A-ROSA app ensures an even more personalised and smart travel experience. Before the cruise, guests can conveniently fill in the necessary details for the passenger manifest. Once on board, the app provides guests with lots of information on the onboard programme, such as restaurant and bar opening times, daily details on the dinner buffet, and spa and sauna opening times. In the ‘My Cruise’ section, guests can reserve excursions, view their itinerary and discover interesting facts about the ship and life on board. Exclusive services such as the Drinks Package Plus, insurance cover and the A-ROSA Swimming School can also be pre-booked. The informative itinerary announcements made during the cruise are integrated into the app and can be listened to in rest areas such as the guest’s own cabin. The application informs guests about points of interest passing by on the riverbank; further information on these can also be accessed.
The A-ROSA app, which is continuously being developed, is freely available to all guests and is compatible with both iOS and Android devices.
*Exceptions: A-ROSA ALVA, A-ROSA ALEA and A-ROSA CLEA
Facts About the Company
| Offices | Rostock (Germany) Chur (Switzerland) |
| Employees | Approx. 850 employees from 25 countries |
| Management | Rolf-Dieter Maltzahn (CEO) |
| Shareholder | Fidera (Investmentmanager) |
| Fleet | 15 ships |
| Rivers | Danube, Rhine/Main/Moselle, Rhône/Saône, Douro |
This Is What Makes A-ROSA Unique
| Premium All-Inclusive | Full BoardPlus and a selection of high-quality drinks included throughout the day, preferred cabin of choice, one free change of booking |
| Family | Children up to and including 15 travel free of charge on deck 1 when accompanied by a parent or guardian, Kids Club during holiday periods, Kids Buffet |
| Cuisine | Daily varying buffets, exclusive Wine & Dine, SENA GRILL on A-ROSA SENA |
| SPA-ROSA | Panoramic saunas, massage and beauty treatments, relaxation areas, heated pools, shallow pool for children on A-ROSA SENA |
| Entertainment | Diverse special and event cruises during the whole season, entertainers and local guest artists |
| Excursions | Hundreds of different excursions divided into various categories, family excursions and e-bike tours, exclusive excursion experiences |
| A-ROSA APP | Manifest input, travel calendar, itinerary announcements, booking of exclusive services |



















