Rostock, 13 August 2026 – A-ROSA River Cruises has released the brochure for its 2027 anniversary season. Headed under the company’s new claim, “Cruise Your Way”, the digital brochure presents the 2027 river cruise programme, including 20 new itineraries on the Rhine and Danube, in a refreshed design. Developed specifically for international markets, it serves as both a comprehensive product guide and a practical sales tool for travel partners.

Additionally, the brochure starts off a new chapter of the A-ROSA brand presence. To mark its 25th anniversary, the company is positioning itself stronger than ever as a modern, international premium river cruise brand, emphasising individuality and guest choice specifically. Under the claim “Cruise Your Way”, A-ROSA intends to stand for ultimate freedom and flexibility. The new brand identity reflects this ambition, presenting itself in a clear, inspiring and emotive look and feel with a focus on personalised experiences, contemporary comfort and international appeal, whilst maintaining the trusted strengths and qualities that have defined A-ROSA for 25 years.

In line with this, A-ROSA is continuing to develop its river cruise portfolio throughout the anniversary year 2027, offering a diverse range of itineraries. A total of 20 new cruises on the Rhine and Danube guarantee greater variety and allow for more in-depth visits to the ports of call. A particular highlight is A-ROSA SENA sailing southwards on the Rhine for the first time ever. With Vienna and Duisburg, A-ROSA also offers guests new ports of departure with excellent infrastructure. Thanks to their central locations, these modern berths are easily accessible by all means of transport, whether by plane, train or car. The operator is also strengthening the quality of the onboard experience through its popular “Premium All Inclusive” fare, with add-on services such as the Drinks Package Plus continuing to underline the importance of indulgence and personal choice.

The digital brochure has been designed to support individual guests and travel partners alike with interactive features including clickable itineraries, embedded links and videos. It is available in two versions, a consumer edition and a trade edition featuring dedicated contact information and sales resources for travel professionals. The new A-ROSA brochure “European River Cruises 2027” is accessible in digital format and available for download on the website at www.arosa-cruises.com/catalogue.