Rostock, 29 September 2022 – A-ROSA River Cruises has launched the ‘A-ROSA APP’, a new smartphone app which has been designed to provide guests with one, easy to use place to find a wealth of information on their cruise, both prior to departure and once on board. Currently the app is available for all guests sailing on A-ROSA SENA, ahead of a fleet wide roll out for the 2023 season.

The new app will hold all the relevant information from the ship’s onboard programme such as restaurant and bar opening times, details of the evening buffet menu which is updated daily and times that the spa and sauna is open. Guests can book excursions in the ‘My Trip’ section, view the cruise itinerary and find other facts about the ship and life on board.

An integrated bar menu is also a feature of the new app, enabling drinks to be ordered digitally. All tables in the SENA BAR, CAPTAIN’S VIEW and THE A-ROSA MARKET have QR codes that guests can scan using their own smartphone. This will then open up the extensive bar menu in the app, from which drinks can be ordered and brought directly to guests table.

The app can be downloaded from the Apple App Store or Google Play and is available for both iOS and Android users.

Jörg Eichler, CEO of A-ROSA River Cruises comments: “Many people use mobiles or tablets whilst on holiday and we appreciate how providing digital information is a great way to get information out to guests in an easily accessible format. We have been able to combine so many useful functions into one application and we look forward to rolling it out across the fleet for next year’s season.”

This important development also plays a key role in the river cruise line’s ongoing sustainability journey.

Eichler added: “Sustainability is one of our core business objectives and this new app is a key development for us. It allows us to significantly reduce the need for printed materials as all our day-to-day information, which was previously printed and distributed on board to guests, can now be accessed digitally via the app on their mobile phones or tablets.”

A-ROSA and its development team of internal and external specialists will be using the feedback gained from app use onboard A-ROSA SENA to continuously develop and further enhance the user experience.